It’s almost as if someone said ‘we should grab any two celebrities and make them play their iconic characters’ without really thinking through that people would be royally pissed off after the brand teased the prospect of a Big Lebowski sequel in front of their eyes.
‘Frozen Food Porn’ from Devour by Kraft Heinz
‘Food Porn’ is making its Super Bowl debut and I can already see people losing their damn minds over the word ‘porn’ somehow being attached to the Super Bowl even though it’s a completely ubiquitous term these days. Devour’s a Kraft Heinz brand and this year they’ll be pushing their ‘Frozen Food Porn’.
‘Killer Skin’ by Olay
Olay went with a Horror film-style trailer for their Super Bowl LIII ad this year and I actually think it works. I wouldn’t normally find myself paying attention to a commercial from Olay but this one definitely caught my eye.
‘Toni’ by Toyota
Toyota’s going for a full minute with their ‘Toni’ commercial for the RAV4 Hybrid. it centers around Antoinette “Toni” Harris and has Jim Nantz narrating it like a highlight reel that you’d expect to see before The Masters. Honestly, I think this one’s great. It could’ve easily missed the mark but Toyota somehow made this work masterfully.
‘Bad Passengers’ by M&Ms
M&M’s Chocolate Bar enlisted the star power of Christina Applegate for their 2019 Super Bowl commercial. I saw this one on the TODAY Show this morning and it’s already getting a ton of buzz so I think it’s safe to say they’re getting a good return on their investment. Is it spectacular? Meh.
‘Can I have a bublé?’ by Bubly
Can you imagine a better spokesman for a brand named Bubly than Michael Bublé? It’s the perfect name combination and someone somewhere made the connection to bring Michael onto the screen for this year’s Super Bowl.
Amazon’s ‘Not Everything Makes The Cut’
Harrison Ford is starring alongside Forest Whitaker in Amazon’s ‘Not Everything Makes The Cut’ Super Bowl commercial that’s pushing their Alexa technology.
‘Top Dog’ by Avocados from Mexico
Avocados from Mexico has been a Super Bowl staple when it comes to commercials. 80% of all the avocados eaten in America (think guacamole) come from Mexico and this brand’s morphed into a household name over the past few years. Their Super Bowl commercial this year is a play on a dog show.
‘The Close Talker’ from Colgate
Colgate’s enlisted actor Luke Wilson to star in their 2019 Super Bowl commercial about close talkers with awful breath. We all know someone like this and it’s easy to drive the point home. I’m not entirely sure this is the best casting in the world but it still works.
‘The Pitch’ by Bon & VIV Spiked Seltzer
Spiked seltzer is all the rage right now and Bon & VIV hope to cash in on this trend with a quirky Super Bowl LIII commercial titled ‘The Pitch’.
‘In Her Court’ Anthem by Bumble
I don’t recall seeing Bumble in the lineup of Super Bowl commercials before but my memory could be failing me here. This year’s Super Bowl TV spot from Bumble will star the G.O.A.T. herself, Serena Williams.
Preppin’ from Burger King
Burger King has released a series of short clips on their YouTube channel in the past few days. Three of them are 16-seconds long and then there’s this 30-second one we could very well see in the Super Bowl but I suspect we’ll see a longer commercial from them as well.
‘The Elevator’ by Hyundai
I’ll be honest, life feels weird when Jason Bateman isn’t on our TV sets for periods longer than a few months. It’s been a while since I finished the most recent season of Ozark so it’s nice to see that Jasons still around getting paid absurd amounts of money to play the same character on camera.
‘The Great Unknowns – What If?’ by Kia
Kia decided to go with the ‘we’re not paying a celebrity lots of money’ angle despite releasing a Super Bowl ad that cost nearly five million dollars for 30-seconds. Do they want us to believe they didn’t pay out the wazoo for their 2019 Super Bowl ad, is that what they’re going for here?
‘The Team That Wouldn’t Be Here’ by Verizon
Verizon’s here to tug at our heartstrings with ‘The Team That Wouldn’t Be Here’. It’s a commercial full of stories from survivors and first responders.
Did we miss any of the best Super Bowl Commercials of 2019? Let me know by sending them to me on Twitter HERE at @casspa!
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