The Internet Roasted Ole Miss For Sending Justin Bieber A Personalized Jersey

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Social media is a tricky thing. An organization could think they’re doing a great campaign and have it go viral, but it goes viral in a super negative way that makes your group look silly. The Ole Miss football program learned the hard way after trying to appeal to Justin Bieber.

A couple of weeks ago, the Biebs proclaimed that he loves wearing sports jerseys and was willing to throw on any jersey that looks cool.

I support all sports I’ll put ANY jersey from ANY pro team if I’m whack for wearing jerseys they give me out of love then I’m Whack

— Justin Bieber (@justinbieber) June 5, 2017

Leafs above all but other than that u give me ANY JERSEY THAT LOOKS COOL ILL THROW IT ON

— Justin Bieber (@justinbieber) June 5, 2017

I also don’t know enough about sports to Really have valid opinion but I do enjoy sports!! And enjoy any high level sports game. Any team

— Justin Bieber (@justinbieber) June 5, 2017

That opened the door for teams to shamelessly promote themselves via the double-edged sword that is Justin Bieber. You get the exposure to Bieber’s massive fanbase, but you also have Justin Bieber as a fan. Classic catch-22 paradox. The social media team at Ole Miss were so thirsty for that Bieber social media reach that they announced on Twitter that they were sending JB a jersey. The football program’s official Twitter posted that they think their “Nike jersey looks cool” and sent Justin a jersey.

We are biased, but we think our @Nike jersey looks cool… It’s coming your way @justinbieber! #HottyToddy 💯

— Ole Miss Football (@OleMissFB) June 16, 2017

Despite the kind gesture of sending a free jersey, the internet took the opportunity to roast Ole Miss for associating with the pop star.

— Matt Halfhill (@MattHalfhill) June 16, 2017

— Hunter York (@hunteryork1128) June 16, 2017

— James Lott (@JamesNLott) June 16, 2017

— Paul Sacca (@Paul_Sacca) June 18, 2017

— Mack Gordon (@MackGordonSES) June 16, 2017

Is this one of our self imposed sanctions?

— Brandi Ratliff (@SouthrnGrlRebel) June 16, 2017

— Maroons (@MSU1101) June 16, 2017

This is the most embarrassing thing we’ve ever done.

— Rusty Shackleford (@wesleywalls) June 16, 2017

Even the Florida Gators got involved in the smackdown.

— Florida Gators (@FloridaGators) June 16, 2017

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