When it comes to marketing, you’ve got to think outside of the box.
Simply getting on camera and talking about how awesome your product is doesn’t really do it for consumers anymore. We’ve become a little too jaded and savvy for that.
So you’ve got to think outside of the box, something that Burger King thought it was doing when it prompted customers to ask their Google device what’s in a Whopper Burger. The actor in the ad says, “O.K. Google, what is the Whopper Burger?”
The 15-second ad seems harmless enough.
Now the problem with this, is that it pulls the data from Burger King’s Wikipedia Page. Once the Internet found it, it edited BK’s Wikipedia page with some hilarious results.
Depending on when you ran the commercial, the Whopper contains cyanide, dead children, woodchips, poison, or mustard gas.
People were quick to point out to Burger King that it was their own darn fault for trusting Wikipedia in the first place.
Others were just upset that Burger King would create an intrusive ad.
And thought the burger company had what’s coming to them.
While those in the PR and marketing business are saying that BK only benefits from the backlash because all exposure = good exposure.
As long as you’re thinking about burgers, you’re gonna get hungry sooner or later. Great, now I want one of their new chicken sandwiches. I guess it’s totally working on me?
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